You’ve probably heard the phrase, “content is king.” In this case, content curation is king. Curation refers to sorting through content on the internet and presenting it to your audience in a meaningful way. It isn’t just copy, paste, and share. As a social media intern, I can tell you that curating content takes practice and guidelines. Here’s what I’ve learned over the past few months:
1. Find Great Content: Naturally, the most time-consuming part of content curation is finding content from credible and relevant sources. Create Google Alerts to monitor keywords pertaining to your topics and subscribe to newsletters relevant to your client or topic. Additionally, check out BuzzSumo to view the most shared content and top influencers. Sometimes I’ll follow accounts similar to my client to see what kind of content they are posting. Consolidate these sources, and use them in a variety of ways to keep your content fresh. This will not only save you time; it will ensure you have consistently good content.
2. Organize and Read: Create an outline. Number it or bullet-point it, whatever works best for you. Paste your links and read through the articles one by one. (After all, it’d be a little embarrassing if your article was offensive or irrelevant). Once you’ve determined a piece of content is a good source for your client, summarize that content in your outline and repeat. Depending on the client, I break down the social media platforms into different headers, even if the content is similar. Depending on your social media schedule, you can break your lists up by week.
3. Use Publishing Tools:
There are many publishing tools on the internet, and sometimes it’s just about finding what works for you. Facebook Publishing Tools is by far my favorite. For Twitter, I use Hootsuite. For Instagram, I use Iconosquare. Since I generally curate content a month in advance, the calendar scheduler on Hootsuite and Iconosquare make my life much more organized. These publishing tools also offer insights and analytics to further your social media strategies.
4. Always Link Back to the Original Source:
Write your own thoughts, and put quotation marks when you are quoting the original source. You can even say “Via @Company” at the end of the post — just be sure to tag them.
5. Know Your Audience:
What kind of problems is your audience facing? It’s easy to curate content based on keywords relevant to your audience, but is that content helpful? For example, if you’re curating content for an activist group, it might be important to provide methods to contact legislators or help craft the message. Take the time to understand your target audience, and you could potentially increase your reach and engagement.
6. Use Your Existing Content:
Your website has some surprisingly good content to share on social media. You can create graphics based on facts or share relevant and helpful links. You can even cross-share YouTube videos onto Facebook. This will drive website traffic and potentially get more people to visit your website. It’s a win-win.
7. Use a Schedule:
Set a due date for your curated content. Based on the client and target audience, a weekly, biweekly or monthly schedule will do. Be sure to dedicate time daily to content curation so you can stick to your due date. It’s also nice to have a coworker proofread your content.
Hopefully some of these tips will help you curate quality content for your target audience. Content curation is an essential component to social media, and it can generate new traffic from tagged posts and shares. Happy curating!
Currently a senior graphic design and advertising double-major at Drake University, Kelsea works on social media content curation for Capture Marketing Clients. Kelsea also works on graphic design projects, designing promotional materials and social media graphics.