MARKETING

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Capture Marketing is a full marketing service firm. We can create multi-layered approaches that include reaching your target audience through direct mail and email campaigns, earned and paid media opportunities and telephone based marketing campaigns. Capture Marketing works with clients to determine the best way to reach their target audiences and then delivers results that will drive demand for products and support for organizations.

 

We utilize project management software to keep your project on time and on track.  Clients are allowed to see our proofs, edit and comment, and approve them right online through our proofing software.

 

Creative Development

  • Develop marketing message, logo, and identity

  • Design, copy, proofreading, and layout

  • Print marketing and advertising

Direct mail, brochures, invitations, action alerts,

banners, professional reports, newsletters

  • Print and electronic campaigns

  • E-Newsletter design and management

  • Marketing collateral development

  • Photography and video creation and editing

  • Geocoding and legislative mapping available

 

Media Planning

  • Strategic analysis and media lists

  • Press kits

  • Online media buying

  • Customer surveys

  • Media releases

 

Public Relations

  • Message creation

  • Communication strategy and implementation

  • Guidance for media interviews

  • Event marketing and planning

 

Capture Marketing manages client’s social media and website content to maximize your exposure with your network of advocates and the public. We can write copy for blog entries, Facebook and Twitter updates with timely information and specific messaging to ensure that your organization and issues stay top of mind.

 

Web and Social Media:

  • Website development and content management familiar with HTML, CSS, Wordpress, Wix, Site Viz, and Site on Call platforms

  • Photo, video, and flash optimized to website

  • Website integration, update, and pushed out to social media

  • Integration of website into member management systems and customized databases.

  • Members only protected web pages

  • SEO management and implementation

  • Web and social media tracking and reporting

ADVOCACY

 
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"If you're afraid to defend your convictions because you might get your ass kicked for it, you're not really fit to advocate for them.”

James Carlos Blake

Capture Marketing has long-standing relationships with statewide and community based businesses and organizations in Iowa and across the Midwest. Our team has a proven track record of bringing groups together around issues, issue campaigns and public policies.

 

Helping businesses and organizations manage and overcome challenging issues by building coalitions of stakeholders, mobilization, and increasing public awareness through traditional and social media has allowed Capture Marketing to build one of the strongest alliance development teams in Iowa.

 

Capture Marketing is committed to ensuring coalition members, advocates, and volunteers are trained to communicate effectively on any given issue by offering advocacy trainings. Advocacy trainings educate members on the value and importance of being active in the political process, how to contact their elected officials, do’s and don’ts when communicating to elected officials and different levels in which members can advocate.

 

Capture Marketing provides strategic guidance to help organizations build a strong network of grassroots advocates who are engaged and active in the political process. From recruiting new members to engaging current members, Capture Marketing manages and optimizes grassroots network opportunities. The most valuable tool to any organization in building upon their grassroots network is their membership base.

CAPTURE MARKETING GROUP

Association Management - Marketing - Advocacy

400 East Court Ave

Suite 126

Des Moines, Iowa 50309

(515) 471-1951

© 2017 by Capture Marketing Group